Scammers are getting smarter - and KiwiSaver is one of their new targets.
We’ve seen a rise in fake websites, dodgy ads, and even AI-powered impersonations trying to trick people into handing over their personal details or hard-earned money.

To keep yourself safe, here are some of the most common scams — and what to look out for.

Common KiwiSaver Scams

1. Fake sign-up sites

Scammers create websites that look just like a real KiwiSaver provider. They often run Google or Facebook ads with phrases like “Join KiwiSaver” or “KiwiSaver signup”.

When you enter your details — IRD number, bank account, home address — it goes straight to the scammer instead of a real provider. Scammers use this info for identity theft, to open accounts, or to steal money from linked bank accounts.

2. Impersonating the IRD or Government

You might get an email or text saying things like:

• “Your KiwiSaver contributions are overdue – pay now to avoid penalties”
• “Verify your KiwiSaver account to receive your Government contribution”

These messages often include a link to a fake login page. Once you enter your RealMe or bank details, the scammer can steal your money or redirect your contributions.

3. Fake hardship help

Some scammers offer to “help” with KiwiSaver hardship withdrawals. They ask for your login details or charge an upfront “processing fee.”
In reality, they either steal your money directly or divert any withdrawal you’ve made.

4. First-home or retirement withdrawal scams

Scammers pose as KiwiSaver consultants, or even fake conveyancing lawyers, offering to fast-track your withdrawal. They’ll ask for ID and bank details, and once your withdrawal is approved, they funnel the money into their own accounts.

5. AI deepfakes and impersonation scams

Scammers are now using AI to create fake videos or ads featuring well-known people in finance. If you see “Rupert” or other recognisable faces appearing in videos that just don’t look quite right, promoting “exclusive investment opportunities” or “fast-track KiwiSaver plans” — stop and check. Contact us directly through our official website or give us a call before taking any action.

6. Pump and dump scams

The FMA has recently warned about “pump and dump” scams targeting Kiwi investors.

These scams use fake social media accounts or AI-generated videos to hype up shares or investment products, creating a buzz before the price crashes. Scammers could impersonate trusted voices in finance to make the scam seem more legitimate.

How to Protect Yourself

• ✅ Go direct: Always sign up or log in through your provider’s official website (never via ads or random links).
• ✅ Check the register: Before dealing with anyone claiming to be a financial adviser or provider, check the Financial Service Providers Register (FSPR).
• ✅ Keep your details safe: Never share your IRD number, bank account, or login credentials over text, social media, or email.
• ✅ Watch for red flags: Fast-track promises, upfront fees, or “special KiwiSaver boost plans” are all warning signs.
• ✅ Withdrawals only: Submit hardship or first-home withdrawal requests only through your provider’s verified website or direct contact channels.
• ✅ Report it: If something feels off, report it to your KiwiSaver provider or to the FMA Scamwatch.

Bottom line

For Kiwi investors, the stakes are high — personal data, financial security, and investor confidence are all on the line. Scams can look very real - but with a healthy dose of scepticism and by sticking to official channels, you can keep your KiwiSaver investment safe.

If you’re ever unsure, stop, double-check, and reach out to us before handing over any personal info.

*Kōura Wealth Limited is the issuer and manager of the Kōura KiwiSaver Scheme. A copy of the Product Disclosure Statement is available at kourawealth.co.nz/documents